Current News:
Internet Broadcasting Group and Affordable Sound Join Forces to Form Affordable Sound Radio Online
Austin, Texas- Local musicians unable to get airplay on Austin's commercially owned radio stations will find respite in Affordable Sound Radio Online, launching September 1, 2008. The radio station which will be available online at AffordableSound.FM, will specialize in playing artists that aren't heard on any other station.
While commercial radio is losing revenue and listenership every quarter, internet radio is growing at exponential rates. Internet Broadcasting Group and Affordable Sound will work together to create a station that is "thoroughly listenable, engaging and entertaining," said Affordable Sound co-owner Mike Marquardt. Affordable Sounds specializes in high volume CD duplication, artist posters and collateral and music distribution. The company which has traditionally provided artists with exposure through compilation CD's and events, sees internet radio as a new and highly viable venue to promote local artists.
"People continue to seek a place to hear new artists… Not just what record companies want them to hear, but independent artists who are talented, progressive and interesting," commented Internet Broadcasting Group vice-president Mark Lassoff.
The AffordableSound.FM Station will feature traditional music programming with fewer commercials and promotions than are found in commercial FM stations. Since the cost structure of operating a radio station on the internet is hundreds of thousands of dollars lower than operating a terrestrial station, there is less need to sell commercial advertising time.
Musicians who want their music to have exposure on the station will be able to submit their songs to Affordable Sound through their web site. Also, clients who utilize Affordable Sound for their traditional CD Duplication services will have their music included in the radio station's rotation.
Affordable sound co-owners, Mike Marquardt and Will Evans will also host a weekly "Top 10" style show which will be broadcast throughout the week as well as made available as on-demand programming. The Top 10 program will be available through the AffordableSound.FM web site as well as Apple iTunes™.
"It's rough for independent artists," said Marquardt, "Hopefully this station will make it just a little bit easier for them to get them heard. I think people will really enjoy listening too."
About Internet Broadcasting Group
Internet Broadcasting Group provides high-quality internet broadcasting systems and programming to clients, assisting them with online brand communications. Internet Broadcasting Group, based in Austin, Texas, is a subsidiary of Network Logistic Inc., the largest IT services firm in Central Texas.
MEDIA CONTACT:
Mark Lassoff
Internet Broadcasting Group
(512) 485-9505
mlassoff@nlimediagroup.com
www.internetbroadcastinggroup.com
Internet Broadcasting Group Announces Network Lineup
Austin, Texas- People are familiar with, and have enjoyed programming from television and radio networks for years. Now, the Austin, Texas based Internet Broadcasting Group is introducing internet radio networks that allow just about anyone to own their own network affiliate.
Initially six networks are planned. Each network will appeal to a separate audience demographic and is designed to be compatible with different types of businesses. "For example, JuiceBox Radio, featuring DJ Jelly playing contemporary hits, is designed for a youth demographic. Companies that serve kids and ‘tweens would make great affiliates," explains Greg Narag, a media consultant with Internet Broadcasting Group. Affiliates will be play network programming but also add their own programming. The internet radio station for each affiliate will identify the programming sponsor in breaks and promo announcements.
"We really think this is going to revolutionize radio," explains Internet Broadcasting Group vice president Mark Lassoff, "Instead of advertising in a competitive environment, advertisers will become content producers and create programming that delivers their brand message."
It"s no secret that commercial radio revenues are slumping. According to the Radio Advertising Bureau radio station revenues were down 8% in March 2008 alone. Internet radio provides a much less costly programming model. Unlike traditional terrestrial radio, internet radio stations require no licensing and no expensive broadcasting towers or other equipment. "Getting an FCC broadcast license alone can cost over a million dollars," explains Narag.
In addition to JuiceBox, Internet Broadcasting Group is launching Nerd Radio which is designed to appeal to tech workers with programming about computers, electronics and video games. Other networks include a business and financial programming network, fashion and lifestyle radio and two separate religious networks with programming appealing to Christians and Jews.
"As more and more media is delivered via the internet, you"re going to see online radio networks grow and become important channels for advertising and marketing," states Lassoff. The Internet Broadcasting Group will launch its first radio stations on June 1, 2008.
About Internet Broadcasting Group
Internet Broadcasting Group provides high-quality technology and programming to clients, assisting them with online brand communications. Internet Broadcasting Group, based in Austin, Texas, is a subsidiary of Network Logistic Inc., the largest IT services firm in Central Texas.
MEDIA CONTACT:
Mark Lassoff
Internet Broadcasting Group
(512) 485-9505
mlassoff@nlimediagroup.com
www.nlimediagroup.com
Former Anchor, Greg Narag, joins Internet Broadcasting Group
Austin, Texas- A voice that is familiar to many in Austin, Texas is now going to make his voice heard as a media consultant at Austin based Internet Broadcasting Group.
Greg Narag, former news anchor and reporter with KLBJ-AM, has joined the Internet Broadcasting Group as a media consultant. In his new position Greg will assist clients with developing and programming private label radio stations. Private label radio stations broadcast on the internet but are branded for a specific company. Financial companies can broadcast financial news from their own perspective.
"The idea is to increase brand affinity, the length of web site visits and web site penetration through audio programming suited to the web site visitors," explains Narag.
Greg Narag will assume his duties at the Internet Broadcasting Group on May 13. The Internet Broadcasting Group is a subsidiary of Network Logistic, Inc.
About Internet Broadcasting Group
Internet Broadcasting Group provides high-quality technology and programming to clients, assisting them with online brand communications. Internet Broadcasting Group, based in Austin, Texas, is a subsidiary of Network Logistic Inc., the largest IT services firm in Central Texas.
MEDIA CONTACT:
Mark Lassoff
Internet Broadcasting Group
(512) 485-9505
mlassoff@nlimediagroup.com
www.nlimediagroup.com
Internet Broadcasting Group introduces private-label Internet radio
AUSTIN, Texas – You've heard of private-label clothing and groceries. Now, welcome to private-label Internet radio.
Internet Broadcasting Group, based in Austin, Texas, is pioneering the concept of private-label Internet radio. Private-label Internet radio lets advertisers broadcast brand-centric content online that attracts listeners and converts them to customers. Private-label Internet radio stations broadcast brand messages 24 hours a day – without competing ads. Brand messages and ads are blended with complementary music or talk-radio programming.
Internet Broadcasting Group's first private-label Internet radio client is CigarBoyz. CigarBoyz is a group of sophisticated men and women who network online and at CigarBoyz "Premium Blend" social events. CigarBoyz Radio will feature "Brat Pack"-style music, and informative programs such as "The Old Athlete," with former University of Texas football player Todd Hunt, and "The Wine Snob with Rudy Sed."
"Traditional radio is dying," says Mark Lassoff, vice president of Internet Broadcasting Group. "With audiences searching for alternatives to boring 'time and temperature' radio stations, a huge marketing opportunity has been uncovered. With major advertisers becoming content providers, the traditional commercial radio model – which has been around for decades – is being turned on its head."
As Americans are tuning out traditional radio, they're tuning in to Internet radio. The weekly online radio audience has reached an all-time high, according to new research from Arbitron and Edison Media Research. An estimated 31 million Americans listen to online radio on a weekly basis, and about 54 million listen monthly.
"What the concept of private-label Internet radio allows businesses to do," Lassoff says, "is reach very narrow demographics with the messages that are most attractive to them. If you want to target only young women living in condos, you could never do that with traditional radio. Private-label Internet radio allows you to do this with laser-like precision."
Meanwhile, private-label Internet radio gives advertisers complete control over not just the content of their ads, but the programming paired with that content.
"A financial company could produce talk-radio programming that delivered not just financial news, but special coverage and promotion of that company's family of funds and services," says Josh Epstein, sales manager at Internet Broadcasting Group.
Internet Broadcasting Group can launch a new Internet radio station for just a few thousand dollars, while a federal license for a new traditional station costs hundreds of thousands of dollars. Similarly, a new traditional radio station typically takes years to develop, but a new online radio station can be established in just a few weeks.
"A private-label Internet radio station provides more bang for an advertiser's buck," Epstein says.
For more information about private-label Internet radio from Internet Broadcasting Group, visit www.internetbroadcastinggroup.com or call (512) 485-9505.
About Internet Broadcasting Group
Internet Broadcasting Group provides high-quality technology and programming to clients, assisting them with online brand communications. Internet Broadcasting Group, based in Austin, Texas, is a subsidiary of Network Logistic Inc., the largest IT services firm in Central Texas.
MEDIA CONTACT:
Mark Lassoff
Internet Broadcasting Group
(512) 485-9505
mlassoff@nlimediagroup.com
www.nlimediagroup.com
AUSTIN, Texas – A lack of business resources can dampen the entrepreneurial spirit. An Austin company is sponsoring a contest designed to provide some of those resources and lift that entrepreneurial spirit.
The first-ever NLI Media Challenge, backed by NLI Media Group, is soliciting business plans or startup business models from entrepreneurs, nonprofits, associations or groups whose concepts promote economic growth in Austin and empower the community. The winner will receive $20,000 worth of professional services; options include Web design, search engine optimization, branding, advertising, and marketing plan development.
June 15, 2008, is the entry deadline for the NLI Media Challenge. Submissions are free of charge.
"The NLI Media Challenge provides an opportunity for Austinites to turn their entrepreneurial dreams into reality," says Mark Lassoff, vice president and director of NLI Media Group. "Austin is known as a hot bed of business innovation. With this contest, NLI hopes to make that hot bed even hotter."
Entries in the NLI Media Challenge will be judged by a panel of seven Austin entrepreneurs:
- Priscilla Acha of Life Made Easy.
- Cynthia J. Cone of C3 Productions and the University of Texas McCombs School of Business.
- Maggie Duval of Plutopia.org.
- John Egan of UpWord Communications.
- Melissa Miller of the Austin Independent Business Alliance.
- David Smith of Sweet Leaf Tea.
- Randall Stephens of Ad Birds.
To participate in the NLI Media Challenge, call Josh Epstein or Mark Lassoff of NLI Media Group at (512) 485-9505, or visit http://nlimediagroup.com/nlimediachallenge.
NLI Media Group is an Austin-based Web development and media firm that uses cutting-edge online marketing and traditional advertising and promotion to create premium brand experiences for clients.
 Austin, Texas March 11, 2008 – The NLI Media Group is offering $20,000.00 in services to a Central Texas entrepreneur with a vision that encourages economic growth in the region. The prize will be offered to the winner of the NLI Media Challenge, which is now open for submissions.
The NLI Media Challenge is an entrepreneurial business based contest presented by the NLI Media Group and other local businesses. The intention of this event is to challenge, engage, and empower Austin's entrepreneurs, free thinkers, non-profits, and groups. All participants must demonstrate how their individual business or business plan empowers the community and creates a blue print for economic growth in Austin. Additionally, the winning model should produce a positive impact on the community.
The NLI Media Group will award the Grand Prize Winner with 20K in business development services (No cash value). The services awarded will aid in the growth and sustainability of the business, and will include, but are not limited to web design, marketing, focus groups, search engine optimization, branding packages, logo design, advertising, and podcast development and distribution. The winner will also receive extra prizes through additional sponsor involvement.
If you would like to participate in the challenge, you may fill out a submission form at http://www.nlimediagroup.com/nlimediachallenge. For additional information about the NLI Media Group or to contact them about their services, please contact Mark Lassoff at (512)485-9505 or visit them on the web at http://www.nlimediagroup.com
ABOUT NLI Media Group – NLI Media Group is an Austin based web development and media firm that uses cutting edge online marketing and traditional advertising and promotion to create premium brand experiences for clients.
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Contact: Mark Lassoff
Company: NLI Media Group
Telephone: (512) 485-9505
Email: mlassofff@nlimediagroup.com
Website: www.nlimediagroup.com
PR Distributed By Missing Beat
Austin, Texas December 13, 2007 - NLI Media Group will offer an exciting new business telephone marketing service aimed at increasing sales and alleviating unproductive on hold time.
NLI Media Group is set to launch "Marketing on Hold," a new business telephone marketing service that will provide clients with informative and catchy advertising while their patrons are on hold.
According to AT&T, three out of four business calls are placed on hold every day. Sixty percent of the clients on hold will hang up if they hear silence. Out of the sixty percent of potential clients who hang up only one out of five will actually call back, leading to a significant loss in sales. Marketing messages, while customers are on hold may increase sale inquiries by fifteen percent and actual sales by almost twelve percent!
NLI Media Group's "Marketing on Hold" can turn a negative "on hold" waiting time into a positive experience by informing and educating a captive audience about a company. The marketing messages will aim to educate potential clients about products, promotions, and services. The custom tailored marketing messages may also drive potential customers to websites, seminars, and other various events. The audio production will take place at NLIs state of the art recording studio and will include such features as professional voice over's and custom musical accompaniment.
If you would like any additional information or to contact NLI Media group about their marketing on hold packages, please contact Mark Lassoff or visit them on the web at www.nlimediagroup.com.
ABOUT NLI Media Group - NLI Media Group is an Austin based web development and media firm that uses cutting edge online marketing and traditional advertising and promotion to create premium brand experiences for clients.
Austin, Texas December 3, 2007 - Austin based NLI Media Group will be opening their one-of-a-kind online broadcasting studio this week. The studio will allow NLI Media Group to record and edit audio podcasts for distribution on the internet.
NLI Media Group will begin recording their first podcast series this week.
NLI Media Group will be producing a series of corporate podcasts for ExoticMeats.com, the world's largest online purveyor of unique and exotic meats. The podcast series will consist of six individual radio shows. Each episode will cover a variety of topics related to exotic meat preparation, cooking, and recipes. The difference between cooking snake and cobra and best ways to cook crocodile and alligator will all be discussed during the programs.
Podcasting is the process of "broadcasting" audio and/or video content online. The content is distributed through podcast syndicates such as Apple's iTunes and Odeo.com. Contrary to popular belief, no iPod is necessary to listen to podcasts.
Millions of web users are podcast subscribers, and podcasting is quickly becoming a very popular marketing tool. Podcasts are being used outside marketing as well to train and communicate with employees, and promote charitable causes.
If you would like any additional information on Podcasting or to contact NLI Media group about our podcasting packages, please contact Mark Lassoff or visit NLI Media Group on the web at www.nlimediagroup.com.
ABOUT NLI Media Group - NLI Media Group is an Austin based web development and media firm that uses cutting edge online marketing and traditional advertising and promotion to create premium brand experiences for clients.
Austin, Texas, November 26, 2007 - NLI Media Group has reached terms with 1155 Partners LLC to assist in the marketing of 1155 Barton Springs, an upscale condominium development to be constructed in Austin's historic 78704 area.
NLI Media Group will be maintaining and enhancing the current 1155BartonSprings.com web site, adding and maintaining a marketing weblog, performing search engine optimization and designing print and online advertisements for the development. The 1155 Barton Springs Development includes condominium units starting at one million dollars and up.
Search Engine Optimization services have traditionally been associated with mass marketed products, however, NLI Media Group and 1155 Barton Springs, LLC are convinced that search engine success is critical for the upscale home market as well. NLI Media Group Managing Director, Mark Lassoff commented, "In a technologically savvy market like Austin, even million dollar purchases are initiated online. We want to make sure that 1155 Barton Springs appears at the top of the search engines for the local condominium market."
NLI Media Group won an American Graphic Design award for a previous collaboration with the developers of 1155 Barton Springs.
For additional information on NLI Media Group, contact Mark Lassoff or visit www.nlimediagroup.com.
NLI Media Group-Creating Premium Brand Experiences.
Austin, Texas, October 25, 2007-Network Logistic, Inc, proudly announces the official launch of the NLI Media Group. The new division serves as the primary marketing outlet for Network Logistic. NLI Media Group is a one-stop-shop that centers on bleeding edge marketing theory. NLI Media Group creates premium brand experiences by offering over twenty core marketing services.
Mark Lassoff, Director of NLI Media Group states, "The vision of the NLI Media Group is to provide a one-stop shop for companies that wish to employ the most up to date marketing, advertising and design techniques to grow their sales and revenues." Companies are already taking advantage of their services. NLI Media Group is developing web sites that bring clients serious return on their investments.
Web design is not the only service that clients are taking advantage of. NLI Media Group offers search engine optimization (SEO), brand creation, application development, online marketing, corporate podcasting, marketing strategy, online advertising, email marketing, print advertising, and much more. NLI Media Group is truly creating a premium brand experience for all of their clients.
NLI Media Group's new web site is located at www.nlimediagroup.com.
Network Logistic, Inc. was named one of Central Texas' Five Fastest Growing Companies in 2006. Network Logistic, Inc. specializes in information technology consulting and support for small, medium and large businesses.
For more information please contact:
Mark Lassoff, Director—NLI Media Group
2136 Rutland Drive Suite B
Austin, Texas 78758
(512) 491-9700
(512) 233-5912 (Fax)
http://www.nlimediagroup.com/
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(512) 485-9505
