Even if you’re not familiar with Podcasting, it can be a powerful tool to promote your business online. Contrary to popular belief, no iPod is necessary to listen to Podcasts…

An audio or video podcast can greatly enhance your organization's image online. Imagine being able to communicate with your clients on a weekly basis through online audio or video.

Because there are so many distribution channels for audio and video podcasts, they can generate quite a bit of traffic to your site, from large podcasting syndication networks, podcast directories and through venues like YouTube and Myspace.

Podcasting is the process of "broadcasting" audio and/or video online. Podcasts are consumed by a huge base of users who listen to audio and watch video online. Podcasts are usually less than: 20 minutes—perfect for today's shorter attention spans! Podcasts are syndicated and distributed multiple ways—all of which lead to additional visitors to your web site and strong online exposure for your company. Users "find" podcasts:

• By subscribing through a Podcast directory like Apple's very popular iTunes
• By subscribing directly on your web site
• By downloading the audio and video directly on your web site
• By downloading the audio or video directly from media site like Google Video, Youtube.com ,or other popular online broadcasting sites
• By listening to an online "station" that includes your Podcasts
• By taking advantage of social networking sites like Friendster.com and MySpace.com which will allow you to further syndicate your broadcasts
• By included your podcast address on your business cards and other marketing materials

The Local Dentist

A Podcast about teeth?—not really. A local dentist was able to expand his practice by almost 50% when his podcast about cosmetic dentistry was featured on iTunes front page. The Dentist's podcast directed listeners to visit his web site to see before and after pictures. An expert on creating a "perfect" smile, this dentist had patients flying to his local New York practice from all over the country due to his expertise. This dentist's "perfect smile" treatment became the cornerstone of his practice.

The Online Dating Expert

One in eight couples that got married last year met online. With those kinds of statistics online dating has become a hot issue. Many have tried it, but few are successful at it. The online dating expert was able to garner a regular listenership of about 15,000 to his podcast. Each podcast he directed his listeners to go to his web site for more information. On his web site the online dating expert sold eBooks, exclusive content, and even online dating consulting services. After his podcast series, his sales increased 450%.

The Exercise Guru

This personal trainer's "portable" podcast was designed to guide listeners through a podcast personal training session while exercising. Listeners would take the podcast with them to the gym and exercise to the motivational and instructional podcast. At the end of each podcast the exercise guru added his business phone number and email address. Several people discovered the trainer through his podcast and became long-term clients.

Audio or Video?

Most online broadcasters are still using audio podcasts; however, video podcasts are certainly catching on and can be powerful for many companies. Obviously the costs associated with an audio podcast are quite a bit less than with video. On the other hand, video podcasts have greater distribution opportunities and are often more powerful than audio alone.

Talk with your NLI Media Group consultant about whether an audio or video podcast is the correct choice for you!

Professional Sound—Your Place or Ours

You may use our convenient Austin, Texas based recording studio for your podcast recording, or we can come to you with our portable studio. Wherever you record your online broadcast, expect the highest quality digital sound and editing. Our all digital recording process and high quality equipment is designed to make you and your company sound great. Too many podcasts are ineffective because they are not professionally recorded and edited. Since the podcasts are not "live" broadcasts, we can rerecord as many times as necessary to get the professional broadcast style sound that is desirable.

What about Video?

Our production crew can shoot in our studio or on location to provide you with the best setting for your Podcast. Again, because we're not doing a live production, we can reshoot again and again to make sure we leave a professional impression on your audience. Our video crew brings two cameras, microphones, and lighting equipment, all designed to make sure you look and sound your best.

What Else Can My Podcast be used For?

As well as being great marketing tools, podcasts have many other uses that can do everything from help build your business to training your employees. Podcasts have been successful tools to:

• Build Brands: Podcasts help position companies as high-tech.
• Train Employees: Podcasts can be a substitute for long classroom training sessions.
• Give Tours: Self guided podcast tours are becoming popular on university campuses and other points of interest.
• Customer Communication: Retaining your existing customer base is critical for most businesses. Podcasts are a great way to communicate with current customers and let them know what's new.
• Public Relations: Instead of sending out the traditional press release, send out a video podcast of your news piece packaged like a traditional newscast.
• Tradeshow marketing: Play your podcasts at a tradeshow to generate interest in your booth—or RECORD your podcasts during the show. Nothing generates interest like live television.
• Seminar Marketing: Record seminars and distribute them all over the world.
• Branded Radio Station: Gather a number of podcasts and start a network or radio station that provides even more exposure for your brand.

Each Podcast Package Includes:

• Scripting: Some Podcasts work best with a script, some favor a loose outline. Regardless before we record anything we'll meeting and plan your entire Podcast series
• Professionally voiced intros, outros, and liners: For the most professional sound we'll have a commercial voice over artist voice the introduction, closing, and promotional announcements for your podcasts.
• Complete Audio Branding and Packaging: To create a cohesive audio brand, NLI Media Group will select bed music, liners, and package your podcast so it is completely representational of the other facets of your branding.
• Professional Co-host (if desired): In some situations a professional co-host with media experience will help you through your podcast, providing commentary, or even interviewing you. An additional voice will make the podcast more interesting for listeners.
• Post Production Editing: Didn't get it right the first time? Don't worry every podcast is edited for length, content, and errors. All those "ahhs.." and "umms.." disappear during the editing process. This is also where your professionally voiced elements, bed music, and etc. are edited in with the audio.
• Mastering: Creating a high quality master production will insure that the audio quality does not denigrate over the internet or other means of distribution.
• Distribution to iTunes and other Podcast Directories: We'll take care of registering and distributing your podcast to major directories like iTunes, Odeo, and Yahoo! These major directories will insure you the highest possible listenership and subscription rate.
• Podcast Hosting: We'll host your podcasts on our servers for no additional cost!
• Branded Podcast Player for your Website: A player that will play your podcast audio or video will be embedded into your site and designed for your brand.
• Statistics and Analytics: We'll send periodic statistics showing exactly how many people are listening to your Podcast and we're they're coming from.

Audio Podcast Package

The audio podcast package is a great way to get started with podcasting. NLI Media Group recommends starting with a series of six 10-15 minute podcasts. We record the Podcasts in a one-day session. You will work with your podcast producer and professional host to put together a dynamic, professional-sounding recording. You'll work either in our Austin, Texas studio, or we'll bring the studio to you and record at your location (Travel fees may be extra).

Video Podcast Package

The video podcast package includes six 10-15 minute podcasts, video graphics congruent with your company brand, an on-camera host, and complete distribution.

*Bandwidth limitations apply

I want a FREE meeting to discuss podcasting! Please have a media consultant call me to set up an appointment.