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Creating an Effective Landing Page
The term 'landing page' is a common phrase among online marketing gurus, but what does it mean and how does one create an effective landing page?

What is a Landing Page?
Basically, a landing page is a specialized marketing page aimed at directing a user to perform a certain task. These pages are typically highly focused on a particular product or service. The overall goal of a landing page is to entice users to perform a specific task that will inevitably lead to an online sale.

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NLI MEDIA CHALLENGE 2008 CONTEST ENTRY

The NLI Media Challenge is open to businesses, non-profits and entrepreneurs whose professional business plan or start-up business model empowers the community and creates a blue print for economic growth in Austin.

Grand Prize: $20,000 in applicable marketing services (No cash value)

CONTEST TIMELINE

Entry Deadline	July 31, 2008
Preliminary Judging Complete	August 15, 2008
Finalist Presentations and Winner Announcement Event	August 28, 2008

ENTRANT INFORMATION

Name of Entrant(s)
Address
City	State Zip
Telephone	() -
Alt. Telephone	() -
Fax	() -
Email
Date of Birth	/ /

BUSINESS INFORMATION

(Fill in the following information ONLY if the business currently exists.)

Name of Business
Address
City	State Zip
Telephone	() -
Year Business Began
Type of Business
Number of Employees

PROPOSED BUSINESS INFORMATION

(Fill in the following information ONLY if the business is currently still in the planning phase.)

Proposed Location(s)		(Only locations within Austin, Tx or surrounding areas will be considered at this time. This includes Travis, Williamson, and Hays Counties.)
Type of Business

BUSINESS PLAN BASIC INFORMATION

A business plan must be included with all contest entry forms. The business plan must include, but is not limited to, the following information: File format must be Microsoft Word Document or PDF.

Name of Business
Business Summary
Business Ownership Structure (Corporation/Partnership/Sole-Proprietor)
Start-Up Summary
List of Services
Marketing Strategy
Management Summary
Personnel Plan
Financial Plan (Including Funding Sources)

Upload File

BUSINESS DETAILED OVERVIEW

A business overview must be included with all contest entry forms. The business overview must include, but is not limited to, the following information. Additional information will be monitored by file size. File format must be Microsoft Word Document or PDF.

Executive Summary (400 word limit)
Goals and Objectives (100 word limit)
Target Market (100 word limit)
How does/would this business diversify the economy of Austin, Tx? (100 word limit)
How does/would this business help serve the Austin and surrounding Texas Hill Country area and/or provide employment opportunites? (100 word limit)
What steps are/would be taken by this business to adapt to the values, culture, sovereignty and traditions of the Austin and surrounding communities? (100 word limit)

Upload File

DECLARATION

	I/We declare that all of the personal information provided in this application is true and correct.
	I/We agree to the manner of collection, usage, process, and storage of my/our personal data as stipulated in the rules and regulations for this competition.
	I/We declare that the business proposal and business plan submitted are original work done by me/us.
	I/We have read and fully understand the rules and regulations for this competition and agree to abide by them.
	I/We understand that all information collected in the NLI Media Challenge 2008 contest is treated as confidential.
	Information about the names of finalists and winners may be published in conjunction with the contest.

SUBMISSION

Entry form must be submitted in its entirety by July 31, 2008.
For more information, contact Mark Lassoff or Josh Epstein at 512/485.9505.

Please enter the text you see below into the field to the right of it

By submitting the application, you electronically sign the above to be understood and true.

RULES AND REGULATIONS

General

Participants must submit all requested contest entry information by July 31, 2008.
Finalists will be required to present their business ideas before a panel of judges. All finalists failing to attend the presentations will be assumed to have withdrawn their application from consideration.
The contest organizer reserves the right to alter or modify the rules or schedule of the event if necessary. Participants will be notified accordingly and appropriately.
The decision of the judging panel on all results will be final and conclusive. Neither appeals nor communication on the results will be accepted.
The contest may be cancelled by the conest organizer if the number or quality of entries is insufficient.

Use of Information

The contest organizer will use all information, including the personal data of participants, strictly for purposes relating to the contest finalists and winners. This includes the disclosure and transfer of information to the judges and the media when necessary.
The information may also be used to publicize the contest.
The contest organizer will retain the work submitted and will not return the materials to the participants.
All participants whose entry forms have been completed and submitted may have their names published on the NLI Media Group website or in other formats and/or publications.
Participants may be asked to participate in promotional activities and media interviews, etc.

For more information, please contact Mark Lassoff or Josh Epstein of the NLI Media Group at 512/485.9505.

›› Local Independent Music Finds Home on Internet Radio
Internet Broadcasting Group and Affordable Sound Join Forces to Form Affordable Sound Radio Online

Austin, Texas- Local musicians unable to get airplay on Austin's commercially owned radio stations will find respite in Affordable Sound Radio Online, launching September 1, 2008. The radio station which will be available online at AffordableSound.FM, will specialize in playing artists that aren't heard on any other station.

While commercial radio is losing revenue and listenership every quarter, internet radio is growing at exponential rates. Internet Broadcasting Group and Affordable Sound will work together to create a station that is "thoroughly listenable, engaging and entertaining," said Affordable Sound co-owner Mike Marquardt. Affordable Sounds specializes in high volume CD duplication, artist posters and collateral and music distribution. The company which has traditionally provided artists with exposure through compilation CD's and events, sees internet radio as a new and highly viable venue to promote local artists.

›› Read Full Article

›› Internet Radio Networks Revolutionize Broadcasting
Internet Broadcasting Group Announces Network Lineup

Austin, Texas- People are familiar with, and have enjoyed programming from television and radio networks for years. Now, the Austin, Texas based Internet Broadcasting Group is introducing internet radio networks that allow just about anyone to own their own network affiliate.

Initially six networks are planned. Each network will appeal to a separate audience demographic and is designed to be compatible with different types of businesses. "For example, JuiceBox Radio, featuring DJ Jelly playing contemporary hits, is designed for a youth demographic. Companies that serve kids and ‘tweens would make great affiliates," explains Greg Narag, a media consultant with Internet Broadcasting Group. Affiliates will be play network programming but also add their own programming. The internet radio station for each affiliate will identify the programming sponsor in breaks and promo announcements.

›› Read Full Article

›› Cigar Boyz Preview
NLI Produces a preview of the Cigar Boyz Radio, an example of what the Internet Broadcasting Group can do for you!

›› Online Marketing Juice Podcast
Using Google Analytics to pinpoint what's working and not when clients or potential clients visit your site...Mark Lassoff hosts...

›› The Dupont Group Austin commercial real estate agency, developer and builder The Dupont Group sought to improve the look and feel of their web presence as well as provide them with the ability to dynamically update site content

NLI Media Group

Thank you for your FREE consultation request with NLI Media Group! A sales representative will soon contact you to schedule the appointment.

NLI MEDIA CHALLENGE 2008 CONTEST ENTRY

Grand Prize: $20,000 in applicable marketing services (No cash value)

Thank you for your FREE consultation request with NLI Media Group!
A sales representative will soon contact you to schedule the appointment.