With the number of web sites competing for consumer dollars on the web, your web site and online activities not only have to be geared towards sales, but also designed correctly to insure that site visitors are strongly engaged with you, your Company, and your brand through interacting with your site.

NLI Media Group empowers organizations of all sizes to make sure their online marketing PROFITABLE. Strong interactive online marketing should provide assured return on investment.

Online marketing options range from online Audio or Video commercials to online consulting. Consider that today, your web site exists in a competitive environment. To win marketshare your site must provide a strongly engaging, more informative and more ‘usable’ overall experience. NLI Media Group will audit your web site and make concrete suggestions and transformations yielding to improving the marketability of your web site, and thus transforming your prospects into long term clients.

Measuring Success

You"ve probably heard that sales and marketing are a "numbers game." To a large degree this axiom is true. Numbers and statistics are critical components to defining and measuring online success. NLI Media Group looks at a number of measurements to determine whether or not your site is successful. Your site goals might be to sell a product, to have visitors sign up for a permission marketing list or to register for a seminar. Whatever your site goal, our analytics and consulting will help you reach success with a larger percentage of your visitors more frequently.

15 Statistics You Should Know About Your Site:

• How many visitors are coming to your site?
• How many of the visitors are reaching the site "goal"? (purchase, registration, etc.)
• What page are visitors viewing first?
• How long are visitors spending on the site?
• How many pages are visitors viewing?
• When are visitors coming?
• What page are visitors abandoning your site on?
• Where are visitors physically located?
• What percentage of your visitors are coming from search engines? Which ones?
• What search words are visitors using to find your site?
• What percentage of visitors are coming from links on other sites?
• How many of your visitors are typing your web site URL directly in to the browser?
• What pages have the most views?
• What pages have the fewest views?
• What pages are site visitors reaching your "goal" page from?

NLI Media Group can not only deliver these statistics to you on a monthly basis, but can also help you interpret the statistics. We can work with you to make the improvements to your site that will increase your web success and offer you almost immediate return on investment.

Online Marketing Offerings

Statistics and Analytics

Know more about who"s coming to your site! Not only will NLI Media Group provide you with a comprehensive set of analytics each month our media consultant will meet with you and make concrete recommendations on how to improve your site marketing.

Consulting

One of NLI Media Group"s expert consultants can be at your disposal to provide thorough site analysis and assist you as you define, implement and improve your site marketing strategy. Your consultant can provide recommendations and implement changes on your site that will increase traffic, improve site viewer retention and improve your on-site sales ratio. One to one consulting is highly recommended for companies that have not yet defined a site strategy or are experiencing extremely poor return on investment online.

Site Marketing Review

Just want a professional to review your site and make suggestions for improvement? One of our media consultants will do a comprehensive review of your site and provide multiple suggestions for increasing traffic, improving your click-through rates, and running a more successful web site overall. This report is often a great starting point for those who are looking to improve their online marketing and sales.

Email Marketing Campaigns

NLI Media Group"s email marketing program can assist you with developing incentives and "teasers" that are designed to trigger a response from a visitor.

Email marketing package includes:

• Design of email marketing templates
• Emailing items to your permission marketing list
• Three Hours of Monthly Content Development Assistance
• Production of each months newsletter
• One hour of consulting on Newsletter Content each month to insure newsletter effectiveness
• Guaranteed CAN SPAM compliance
• Effective Opt-in signups through main web site that are geared towards getting clients and potential clients to signup
• Automatic list maintenance - No work to maintain list. All sign up requests and opt-out requests handled by NLI Media Group.

Online Advertising Campaigns

There is no faster way to bring traffic to your site than online advertising campaigns. Online advertising campaigns include pay per click, banner ads and online commercials. Online advertising campaigns can offer guaranteed return on your investment (Ask your media consultant for details).

NLI Media Group online advertising campaign engagements include:

• Design and production of ads including graphic design and copywriting
• Keyword Analysis: NLI Media Group will run every imaginable keyword and keyword set that might be used to locate your site. From this analysis we"ll work with you to choose keywords that will be most beneficial for you.
• Distribution of Your Ads across ad networks: We"ll assist you in determining ad placements to maximize the number of click-through you get for the lowest possible rates.
• Advertising Analytics: You can see how well each individual placement is doing at generating traffic for your site and which ads are specifically leading to sales.
• Monitoring and campaign Adjustment: As the campaign continues frequent adjustments are made to insure maximum Return on Investment ads. Investment in the most effective ads is increased while less effective ads are eliminated to maximize online sales.

Online Commercials

Putting your commercial on your web site can be a powerful and a unique way to feature your brand and products. We"ll assist you with scripting your advertisement, selecting artwork, shooting the video, selecting appropriate music and have a professional voice over recorded.

I want a FREE meeting to discuss online marketing! Please have a media consultant call me to set up an appointment.