Branding & Marketing

A solid, clearly thought-out, well designed branding scheme transforms suspects into prospects and prospects into long term clients.

NLI Media Group, can create an appropriate branding scheme that applies to all of your marketing materials. If marketing materials relate to each other, each individual piece of marketing collateral works harder for you, by projecting a clear, well defined and professional image of your company.

Your brochure will have the same look and feel as your business cards, newsletter, emails, advertisements and your web site.

Connect with your clients by leveraging a consistent and effective image that defines your brand and significantly enhances return on your marketing investment.

Branding should be a primary consideration for any new company. Revitalizing your branding should be considered by any maturing company. Branding is, perhaps, one of the most complicated marketing and design tasks that a company faces. Don't go at it alone! Consider benefiting from the professional experience of one of our media consultants, art directors, and designers. NLI Media Group can help lead you down the path to successful branding and successful marketing. With four packages to choose from, there are options to meet just about any budget!

Also consider that because of NLI Media Group's business relationships throughout the country, you can have one vendor that can take care of all of your branding and marketing needs. Managing multiple vendors and multiple projects is a full time job! Leave your branding to the professionals at NLI.

The Brand Development Process

Our unique brand development process is guaranteed to get great results on the shortest possible timeline. There are several stages to the brand development process.

1. Written Interview: Designed to get the necessary background information, the written interview asks many questions about you and your company. After the interview is concluded, our art director will develop initial concepts.
2. Branding Kick-Off Meeting: At the Branding Kick-Off Meeting you will discuss your written interview responses with our project manager and art director. Also during the kick off meeting you will discuss some of your personal likes and dislikes, so the final branding image reflects your company and your aesthetic values.
3. Initial Concepts: Following the Kick-Off meeting, our art director and designer will create some initial concepts. These will be rough concepts that are designed to solidify the creative direction for the branding process. Once initial concepts are approved full production will take place.
4. Production: Moving the initial concept to finished artwork is an exacting process. Our art director and designer will work together to transform the initial concept into a finished product.

The Creative Team

Every project is supervised by an award winning team. The Director of Media services views every project and approves it before it is submitted to clients. Working directly on each project is a degreed art director, designer, and project manager. The project manager is your point of contact throughout the process of developing your brand, artwork, or advertisements. The project manager will always know the status of your project, and insures that your project is finished on time and on budget.

Ownership

When complete and paid for the rights and title to all artwork developed is transferred to you. You can use it in any way you see fit, and apply it to additional products and items. Many firms will charge you to access your own artwork. For example if, down the road, you decide to place the artwork on company vehicles, there are no licensing charges levied.

Logo Development

Your logo is the most critical element of your brand. A strong logo is easily reproducible across several mediums, communicates the essence of your brand, and is easily remembered by those who see it. Essentially your logo is an icon with some text that represents everything about your company. Once a strong logo is designed, it should be placed on everything your company produces—from emails to pens. It is from seeing the logo over and over again, that brand recognition will start to develop among your potential clients and customers.

The following services are included in the logo development process:

• One to one initial consultations
• Up to 8 initial (rough) concepts
• Unlimited revisions of your chosen concept
• Logo formatted for online, web, print, advertising, or banner usage
• Gold master CD of all original artwork (Adobe Illustrator™ Format)
• You obtain all rights to the artwork upon payment!
• 100% Satisfaction Guaranteed!

Letterhead, Business Cards, Envelopes

Impeccable communication makes your business memorable, and gives clients an organized professional impression of your business. Letterhead, business cards, and envelopes are all important pieces of your brand collateral.

Brochure, Catalogs and Postcards

Few things are more critical to the success of your business than the way you communicate with your clients. Branded and visually appealing marketing collateral materials will impress clients, increase your sales, and propel your organization.

All of our brochure, catalog or postcard designs include:

The call to action advertisement has a specific goal. The goal may be getting consumers to come to a retail location for a sale. Another common goal is to get potential members to visit a specific web site address.

Whatever the purpose of your advertising or product, your advertisements should be professionally designed for maximum impact and return. Many businesses make the mistake of paying for expensive advertising space in a newspaper or magazine, and then design the ad in house. An ineffective advertisement is a waste of money. A quality print advertisement can propel you to success.

When you design your advertising with NLI Media Group, you will have a team of professional art directors, designers, copywriters, and project managers working for your success.

All advertising development agreements include:

• One to One Consultations
• Stock Art and/or Photography
• Up to 4 Initial Rough Concepts
• Copyrighting for your Advertisement
• Digital File Preparation According to the specifications of the publisher (No Expensive Pre-press frees!)
• Gold Master CD of all original artwork (Adobe Illustrator™, Photoshop™ or InDesign™ Format)
• You obtain all rights to the artwork upon payment!
• 100% Satisfaction Guaranteed!

New Business Package

If you are starting a new business and need an image created for that business, this package is perfect for you. The NLI Media Group team which has assisted with the launch of several offline and online businesses will work with you every step of the way to insure that our new enterprise has a brand that's recognizable and positioned for long term success. Each new business package is developed by a team that includes a media consultant, art director, designer, and project manager.

The new business package includes:

• New Logo - Make your business standout with a comprehensive logo that looks great and becomes a cornerstone of all your marketing efforts.
• Paper System - Business Cards, Letterhead and Envelope Design. Use all of your communications to help establish your brand
• Starter kit of 1000 Business Cards, 500 Letterhead and 500 Envelopes
• Email Stationery - Brand your online communications to further increase the reach of your brand
• Development of Company Color Scheme - Selecting a set of one, two or three formulated colors will assist with branding and assure that you get consistent color appearance on all of your materials.
• Silver web site design package - A brand new web site that includes up to six content pages, and an opt-in marketing list development tool
• Up to Six Content Pages that can include information about your company, products, personnel, and other important material
• Professional design and layout by one of our award winning art directors insuring your design is state-of-the-art
• High quality stock photography that makes your web site look like it's from a Fortune 500 Company!
• Professional project management by one of NLI Media Group's project managers who will keep you informed and involved throughout the development process.
• Compliant HTML and CSS coding and development to ensure your site is designed to the latest code standards.
• 2 Hours of Content Development Assistance to ensure that your site text is marketable
• You own the site and all files when its complete
• One Hour Marketing Consultation on how to market your site when complete
• Permission Marketing List Sign up form—Give your customers an opportunity to request more information—LEADS!
• One Year of FREE Hosting
• Up to 100 Hosted Email addresses and FREE webmail (One Year)
• Exterior Signage Design for your office location
• Design for initial advertisement and postcard announcing establishment of your business
• 2 Hours of marketing consulting time to develop marketing strategies for your new business and branding

Rebranding Package

Many companies find that after a period of time their branding feels passé and is in need of an update. This package is designed for a company that has an existing brand, but needs to refresh the brand and marketing for greater impact and effectiveness.

The Rebranding Package includes:

• New Logo - Make your business standout with a comprehensive logo that looks great and becomes a cornerstone of all your marketing efforts.
• Paper System - Business Cards, Letterhead and Envelope Design. Use all of your communications to help establish your brand
• Starter kit of 1000 Business Cards, 500 Letterhead and 500 Envelopes
• Email Stationery - Brand your online communications to further increase the reach of your brand
• Development of Company Color Scheme - Selecting a set of one, two or three formulated colors will assist with branding and assure that you get consistent color appearance on all of your materials.
• Exterior Signage Design for your office location
• Design for initial advertisement and postcard announcing the new look of your business
• 2 Hours of Marketing Consulting time to develop marketing strategies for your new business and branding

Platinum Branding Package

The Platinum Branding Package includes:

• New Logo - Make your business standout with a comprehensive logo that looks great and becomes a cornerstone of all your marketing efforts.
• Paper System - Business Cards, Letterhead and Envelope Design. Use all of your communications to help establish your brand
• Starter kit of 1000 Business Cards, 500 Letterhead and 500 Envelopes
• Email Stationery - Brand your online communications to further increase the reach of your brand
• Development of Company Color Scheme - Selecting a set of one, two or three formulated colors will assist with branding and assure that you get consistent color appearance on all of your materials.
• Silver web site design package - A brand new web site that includes up to six content pages, and an opt-in marketing list development tool
• Silver web site design package - A brand new web site that includes up to six content pages, and an opt-in marketing list development tool
• Up to Six Content Pages that can include information about your company, products, personnel, and other important material
• Professional design and layout by one of our award winning art directors insuring your design is state-of-the-art
• High quality stock photography that makes your web site look like it's from a Fortune 500 Company!
• Professional project management by one of NLI Media Group's project managers who will keep you informed and involved throughout the development process.
• Compliant HTML and CSS coding and development to ensure your site is designed to the latest code standards.
• 2 Hours of Content Development Assistance to ensure that your site text is marketable
• You own the site and all files when its complete
• One Hour Marketing Consultation on how to market your site when complete
• Permission Marketing List Sign up form—Give your customers an opportunity to request more information—LEADS!
• One Year of FREE Hosting
• Up to 100 Hosted Email addresses and FREE webmail (One Year)
• Exterior Signage Design for your office location
• Design for initial advertisement and postcard announcing establishment of your business
• 2 Hours of Marketing Consulting time to develop marketing strategies for your new business and branding
• 6 Months of Search Engine Optimization(SEO) service to insure that your web site is found and that site visitors are converted into sales leads
• SEO Reporting and Analysis - All initial reports including ranking reports, keyword reports, and site content reporting. One set of reports each month for 6 months
• Keyword Analysis—Complete development of keywords for each page of your site (20 page limit). Includes all research and development of one primary keyword set and two secondary keyword sets for each page. You will be provided with metrics on all your keyword options including the frequency in which keywords are searched in major search engines
• Site Marketing Evaluation—Evaluation of your site from a marketing perspective to ensure maximum capture of site traffic.
• Site Code SEO Makeover—Complete redevelopment of your site code to ensure that the code is as compatible as possible with current SEO strategies. (20 Page limit—Dynamic / CMS sites may be extra)
• Content Development—Five hours of consulting with our content developer and/or SEO consultant to ensure that your content is prepared for search engine consumption.
• Backwards Linking Strategy Development—Your dedicated SEO consultant will work with you to develop a strategy to get important links to your site that increase your search engine rankings
• Continuing Consultation—Each month for six months you'll have a one hour consultation with your SEO consultant who will continue to coach and guide you through maintaining and increasing your SEO position.
• Year Long Email Marketing Package
• Design of email marketing templates
• Emailing items to your permission marketing list
• Three Hours of Monthly Content Development Assistance
• Production of each months newsletter
• One hour of consulting on Newsletter Content each month to insure newsletter effectiveness
• Guaranteed CAN SPAM compliance
• Effective Opt-in signups through the main web site that are geared towards getting clients and potential clients to signup
• Automatic list maintenance—No work to maintain list. All sign up requests and opt-out requests handled by NLI Media Group.

On Hold Productions

It is estimated that 94% of advertising and marketing budgets are used to generate PHONE TRAFFIC. Now you can connect your marketing to sales via the implementation of NLI Media Group’s Marketing on Hold and generate an additional 15% in inquiries about your products and services which will yield an increase in sales by about 12% With NLI Media Group’s Marketing on Hold you can turn a negative ON HOLD waiting time into a positive experience by informing and educating your captive audience, about your company.

Why play the radio and subject your potential or current clients on hold to commercials (sometimes about your competitors too)? Why not educate them about YOU, your brand, and what you sell. Keep them connected and interested, but mostly increase the STICKINESS of your client to YOU by professionally augmenting your products and services. Even while on hold, you will be turning potential patrons and prospects into clients.

Benefits:

• Improve customer loyalty to you
• Promote new products and services
• Inform and Educate your client
• Cross sell and up Sell Products and Services
• Answer frequently asked questions and provide helpful suggestions
• Drive businesses to your web site
• Drive business to a Seminar you are currently conducting
• Refer to a current promotion you are running
• Elevate and differentiate your brand by mentioning awards or certifications
• Inform about your location, directions, hours, etc.

Here are some National Statistics you may not have been aware of:

According to AT&T, Teleconnect Magazine and the inbound Telephone Center,

• 3 out of 4 calls are placed on hold every day offering you the perfect opportunity to inform and educate your client
• Of those that hear your messages, 16% made purchases based on information they heard while they were on hold
• With Silence, clients think that you hung up on them any 6 out of 10 will abandon the call.
• Of those that abandon the calls 1 out of 5 never call back
• Most callers prefer a message
• If you play Radio and play royalty based music, you may be subject to fines, worse, you could be playing your competitor's adds
• Messages on Hold generate added 15% inquiries about your products and services and 12% increase in sales

I want a FREE Branding evaluation. Please have a media consultant call me to set up an appointment!