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Creating an Effective Landing PageThe term 'landing page' is a common phrase among online marketing gurus, but what does it mean and how does one create an effective landing page?
What is a Landing Page?
Basically, a landing page is a specialized marketing page aimed at directing a user to perform a certain task. These pages are typically highly focused on a particular product or service. The overall goal of a landing page is to entice users to perform a specific task that will inevitably lead to an online sale.
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Mark has over 15 years experience in software and web development. Originally from Westport, CT, Mark spends most of his time caught in the 80s listening to Toto and REO Speedwagon. |
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| VP/Media and Marketing |
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Rick has 15 years experience in project management. A natural leader, he oversees the entire project cycle. Otherwise, he enjoys working on home projects, volunteering, and spending time with family. |
| Director of Operations |
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Tamdan graduated from San José University in 1997 with a double major in Accounting and MIS. Her language of choice is C# and she spends her nights and weekends with her husband and two daughters. |
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| Development Team Lead |
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Rustin, like Samson, draws strength from his hair. He has experience doing almost everything and currently spends his time creating awesome designs. In his free time he enjoys music and playing with his band Crouch and Foster. |
| Designer |
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Josh has a deep marketing and business development background. He is committed to creating partnerships and assisting clients on a national level. He's cool too. |
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| Senior Media Consultant |
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Landon, a Texas Tech graduate, is also an Austin native and went to the same high school as Lil' John. Landon helps with design, content development and is part of our podcasting team. Landon also can cook a great turkey! |
| Web Specialist |
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Jordan, when young, rode a tricycle, ran, talked, and watched TV. After aging at a rate of 1 per year for 20+ years he voyaged to Austin. Now we can claim his residency as he advances with the programmationizing of the world. |
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| Developer |
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Big John has seen every episode of Star Trek and can relate show plot-lines to daily events. In his spare time he enjoys world domination. His side job is a singer and he will be going on tour with The Logistics next year. |
| Developer |
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Lil'Jon grew up as an Austin native wanting to be a Spartan, sadly after running out of oil at 14 Jon turned his focus to website design. In his spare time Jon enjoys the Style channel, tubin', and the Boston Red Sox |
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| Designer |
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David aka The Wuggle or D-Fed is our ActionScript master and can figure out how to do anything. He is a junior at the University of Texas at Austin in Computer Science and enjoys movies, long walks on the beach, and clichés. |
| Developer |
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Blake has been fondly named 'closet nerd' by her colleagues. Her distractions include singing 80's tunes for Red Alert, solving Master SuDoku for the CIA, and research in order to maintain Trivial Pursuit domination status. |
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| Designer |
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Peter, a Florida native, is a graduate of the University of Miami. He has several years of web development experience and woks on PHP/MySQL projects as well as front-end production. His bowling average is a respectable 210. |
| Web Developer |
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Greg made his mark in Austin radio as a talk show producer, news anchor and reporter for News Radio 590 KLBJ. His work covering Williamson County gained him recognition as one of the state's top specialty/beat reporters. |
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| Media Consultant |
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Ryan originally hails from Charlotte Amalie, U.S.V.I. where he developed his love of scuba diving, body art, and Advanced Dungeons and Dragons. Ryan is assisting the launch of the Internet Broadcasting Group. |
| Intern |
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Jennifer is interning in the art department and enjoys purchasing products in bulk, yodeling and being creative. Jennifer graduated from American Community High School in London where she learned to play cricket. |
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| Intern |
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›› Local Independent Music Finds Home on Internet Radio
Internet Broadcasting Group and Affordable Sound Join Forces to Form Affordable Sound Radio Online
Austin, Texas- Local musicians unable to get airplay on Austin's commercially owned radio stations will find respite in Affordable Sound Radio Online, launching September 1, 2008. The radio station which will be available online at AffordableSound.FM, will specialize in playing artists that aren't heard on any other station.
While commercial radio is losing revenue and listenership every quarter, internet radio is growing at exponential rates. Internet Broadcasting Group and Affordable Sound will work together to create a station that is "thoroughly listenable, engaging and entertaining," said Affordable Sound co-owner Mike Marquardt. Affordable Sounds specializes in high volume CD duplication, artist posters and collateral and music distribution. The company which has traditionally provided artists with exposure through compilation CD's and events, sees internet radio as a new and highly viable venue to promote local artists. ›› Internet Radio Networks Revolutionize Broadcasting
Internet Broadcasting Group Announces Network Lineup
Austin, Texas- People are familiar with, and have enjoyed programming from television and radio networks for years. Now, the Austin, Texas based Internet Broadcasting Group is introducing internet radio networks that allow just about anyone to own their own network affiliate.
Initially six networks are planned. Each network will appeal to a separate audience demographic and is designed to be compatible with different types of businesses. "For example, JuiceBox Radio, featuring DJ Jelly playing contemporary hits, is designed for a youth demographic. Companies that serve kids and ‘tweens would make great affiliates," explains Greg Narag, a media consultant with Internet Broadcasting Group. Affiliates will be play network programming but also add their own programming. The internet radio station for each affiliate will identify the programming sponsor in breaks and promo announcements.
›› Cigar Boyz Preview
NLI Produces a preview of the Cigar Boyz Radio, an example of what the Internet Broadcasting Group can do for you!
›› Online Marketing Juice Podcast
Using Google Analytics to pinpoint what's working and not when clients or potential clients visit your site...Mark Lassoff hosts...
›› The Dupont Group
Austin commercial real estate agency, developer and builder The Dupont Group sought to improve the look and feel of their web presence as well as provide them with the ability to dynamically update site content
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